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Principles


Our Principles


When you pay attention to something (and when you ignore something), data is created. This "attention data" is a valuable resource that reflects your interests, your activities and your values, and it serves as a proxy for your attention.

AttentionTrust and our members believe that you have the following rights:

  1. Property

    You own your attention and can store it wherever you wish. You have CONTROL.

  2. Mobility

    You can securely move your attention wherever you want whenever you want to. You have the ability to TRANSFER your attention.

  3. Economy

    You can pay attention to whomever you wish and receive value in return. Your attention has WORTH.

  4. Transparency

    You can see exactly how your attention is being used. You can DECIDE who you trust.

When you give your attention to any entity that's an AttentionTrust member, these rights are guaranteed.