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VRM and CRM

Submitted by Noah Brier on Sun, 2006-10-08 19:32.

Doc Searls on Vendor Relationship Management (VRM):

The relating may be enduring or transitory. It may involve disclosing some identity information; or it may keep us anonymous (while disclosing other information that's useful). It must, however, be useful to both sides. We don't have that with advertising (which, aside from all the waste it involves, brings the wrong perspective and sets of assumptions to the problem).

Noah Brier's blog

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