The Facebook Fiasco

The lesson for Web 2.0 social software developers is (duh) that the USERS ARE IN CONTROL. They feel ownership not only over their content, but over the platform as well. When you empower users with your software, it means that you can’t go changing it without the users’ consent. Facebook made the mistake of thinking that they were in control of the software. But they’re not — they’ve already ceded control to their users. And without the users, they have nothing.