Yahoo Research's Mindset

David Evans was "clicking around Yahoo! Research" the other day and came across Mindset, a search tool that allows the user to toggle between "shopping" and "researching" modes. David sees an interesting possibility for integration with persistent attention data:

The simple slider control mechanism in Mindset makes it easy to express your intent. Either you are researching or ready to buy.

Moving the slider towards “researching” returns results which could be added into your attention stream. Passing the external and current attention data between research and shopping would simplify purchase process and make Mindset even more useful.

Once you have done your research, moving the slider over to “shopping” signifies your intention to make a purchase and the tool could be primed with your previous attention data, showing you the best prices for the products and services you’ve researched and are considering.

tags: attention attentiontrust attention+trust attention+economy attention+data david+evans mindset yahoo+research intention+economy