Live Jellyfish

Jellyfish, a new shopping search engine, launched today, and given the founders' support for user control and transparency, I'll interested to see how the service demonstrates those qualities with regard to users' attention data. They're clearly thinking about the value of attention--from their blog:

At Jellyfish, we want to pioneer a new form of search advertising we call Value Per Action. Instead of charging fees on the click, we charge our advertisers only when people actually buy, and we share at least half of this fee back with those buyers in a cash back account... With VPA, the advertising value of your attention becomes transparent (you see it in the form of cash back) and changes from annoying advertising into a new kind of currency (we call it buying currency) that lowers your end price.

Let me be careful to note that I'm not pimping Jellyfish here--I have no idea if they're actually going to deliver on their promises, and I've looked at the site, but I haven't completed a transaction on it. I'd love to see them make a more explicit commitment to support AttentionTrust's founding principles. But I'm certainly intrigued by the idea of a service that puts a dollar value on a user's attention, and I'm looking forward to seeing it in action.

tags: attention attentiontrust attention+trust attention+data attention+economy jellyfish