Scott Karp on Jellyfish

Scott Karp talked with the guys at Jellyfish the other day, and whatever they told him caught his interest:

What we need to really change the attention game — and to dramatically increase advertising’s return on consumer attention — is a way for AVERAGE PEOPLE to increase their skin in the game "seamlessly and without you even thinking about it." We’ll soon see whether Jellyfish can seize this opportunity.

tags: attention attentiontrust attention+trust attention+economy attention+data scott+karp jellyfish