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1. Select the "Edit Options" Button   |
2. "Allow" attentiontrust.org to install the extension  |
3. Click again on the Download button below  |
4. Select the "Install Now" button in the extension pop-up. Restart your browser.  |
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I fully agree, Ben. To live up to their full potential (and to attract a wider range of users beyond the current base), future versions of these services will have to 1) integrate implicit attention data and 2) allow us to determine whose attention data is relevant for our personal recommendations.