1. Select the "Edit Options" Button
2. "Allow" attentiontrust.org to install the extension
3. Click again on the Download button below
4. Select the "Install Now" button in the extension pop-up. Restart your browser.
 


 

Our Attention data has real value and needs to be protected.

AttentionTrust is a not-for-profit organization that puts the user in control of their Attention data. Until now, only companies on the other side of our clicking captured the value.

To participate you can obtain a badge for your site, adopt our principles, join our discussion group, learn about Attention data, or download our open source Attention Recorder.

adopt the principles

AttentionTrust provides the community with tools to control our attention based on out four principles:

Property
You own your attention and can store it wherever you wish. You have CONTROL.

Mobility
You can securely move your attention wherever you want whenever you want to. You have the ability to TRANSFER your attention.

Economy
You can pay attention to whomever you wish and receive value in return. Your attention has WORTH.

Transparency
You can see exactly how your attention is being used. You can DECIDE who you trust.

Get the badge

Download the Attention Recorder

The AttentionTrust extension for Firefox lets you record your own online activity, and identify certified AT member sites.